Defined UX strategy for AI/ML integration for a 0-1 SaaS product by interviewing users to identify specific pain points and behavior patterns and producing customer journey maps, user personas, and service maps that greatly decreased ambiguity and help target feature sets to the right problem

Co-Founder of a new research database and research tagging system that turned raw data into actionable insights, driving product strategy. Personally contributed over a 100 user-interviews and usability tests.

Cross-Functional team leader of multiple product teams, driving alignment on key metrics, formulating product strategies, and boosting team morale through leadership and support.

Foundational design system contributor  providing key fundamental and advanced components that drove alignment and consistency.

Led research and design of AI/ML powered toolsets for content creators in browser extensions and SaaS applications aimed at increasing audience understanding.

Defined UX strategy and executed the integration of a new global design system, driving consistency between product applications.

Managed and led a team of two front-end engineers, guiding their career growth.

Researched and designed a comprehensive administrative tools for the ALINE pay-card service, streamlining card issuance, inventory management, order tracking, auto-reorders, status updates, and funding services, improving operational efficiency for administrators.

Researched and designed the ALINE pay-card consumer experience, enabling seamless deposit and statement management, ATM location services, account settings, and fund transfers, enhancing user satisfaction and service adoption.

Research and designed the client profile settings for ADP SmartCompliance, enabling companies to efficiently set up and manage organizational details, including subsidiaries, banking partners, e-signatures, wage garnishment services, and internal contacts, driving seamless onboarding and operational management for clients.

Established design rituals for the design team, formalizing key ceremonies such as design reviews, retrospectives, and brainstorming sessions, fostering collaboration, aligning team efforts, and streamlining the structure of design meetings to enhance productivity and focus.

Designed updates and new feature sets for ADP's SmartCompliance cloud application.

Moderated usability tests and user research for ADP's SmartCompliance cloud application.

Promoted to UX Design & Research role for establishing user testing and research practices, ensuring major projects underwent thorough testing during all design cycles, leading to data-driven decisions and improved user experiences.

Organized and led live usability studies at Newegg Will-Call centers, directly engaging with customers to gather feedback, strengthening customer relations, and enhancing product transparency and usability.

Mentored junior designers by providing hands-on project support and guidance, creating a collaborative environment that accelerated skill development and improved team performance.

Winner of Newegg’s 2013 Black Friday Design contest, outperforming internal teams in the US and China and a third-party ad agency, and directed the promotional art for one of the company’s most successful Black Friday marketing campaigns, contributing to record-breaking sales.

Designed and coded front-end experiences for critical Newegg.com pages, including the home page, category pages, product pages, shopping cart, and checkout, enhancing usability and driving customer engagement across the site.

Managed the design and digital presence of multiple e-commerce brands, leading end-to-end efforts from concept to implementation, resulting in cohesive and impactful online experiences.

Designed, developed, and maintained web experiences using HTML/CSS for various affiliated and in-house brands, ensuring high-quality, user-friendly interfaces that supported brand goals and improved customer engagement.